Outcomes and Concequences of using Strategy 2:

 

1. If the women of Ghana were not happy with just building being made for them and their village they may also want a pay rise, meaning that The Body Shop would either have to raise the costs of their products to continue the Fair Trade or stop the Fair Trade system meaning many of the comapny's products would be unavailable. This may also lead to a drop in customers.

 

2. If the facilities were very expensive to make The Body Shop would have to find more money to support the costs of the buildings. This would again mean raising the price of the products to support the costs of buildings.

 

3. If the village did not have enough room for schools to be built The Body Shop would have to build them in other villages which would mean th company would also have to pay for transport, such as bikes, for the children to use to get to school which would be costly.